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The Dental Market Domination Formula
The reason most Practices’ marketing results range from mediocre to dismal is because the majority are based on Conformity & Assumptions vs. Uniqueness & Demographic Research.
Compound these mistakes with not understanding the critical difference between advertising (a channel) and marketing (your message), and that is why you’re not getting results you like.
Read # 2 again… Let that sink in for a minute… So what do you need to do in order to change the game in your favor? Start with # 1: STAND OUT – With a Powerful, Compelling Benefit that People Want And where do you get That ? Demographic Research, because That answer is found in # 2 :To dominate in your market Your First Steps are to identify Two Critical Things:
First: “Is there a Single Demographic that allows you to define a Specific Market Segment that is
Second: “Identify & answer the Most Important – Unasked Question – Prospective Patients in that Know Them – Know Their Question – Be the Answer It’s that Simple; It’s that Hard…So – What Is “The Question?” (Part 1. of 2.)
“Of all the choices I have to get (your Product or Service Here),
Tough question, isn’t it? How do you answer That ? First off, from the Consumers point of view claims of “quality” and “expertise” fall on deaf ears. That’s because the assumption is: "Everyone must provide (comparable) quality to even be in this (your) space"
So what do You do? How else can you “set yourself apart?” current market – Has virtually No One serving them – Which means Zero competition. The Demographic that Desperately Wants To Buy Today Your Magic Key: 2/3rds of Americans have a credit score below 680 that Care Credit will NOTfinance; so that is 2/3rds of Your Market that right now are NOT buying – But Want to… What if You Can finance folks down to a 550 credit score? What if You Can say “We Say YES when others say No…” What if YOU were among the First in Your Market with this Advantage? Answer the question 2/3rds of YOUR MARKET has: “Can you Finance Me ?” With a “YES! ” – And You Will Dominate your in market Because there are Thousands in your own backyard that just don’t have the cash, don’t have the score, but Want to Buy Now – If You Can finance them – So if you’d like to be able to do just that – Give me a call or email me, my direct line and email are in the footer on this page.You now know why your marketing isn’t giving you the results you have hoped for. You also have a good start to know how to position your “message” as Client Centered vs. the “Me Too” Practice Centered approach everyone else uses, so you can set yourself apart & shine.I will send you 4 powerful reports over the next 7 days showing you how to apply these insights to more effectively position yourself as Client-Centered vs. Practice-Centered in all of your channels; it will make a world of difference in your marketing effectiveness, and bottom-line. If you’d rather “Fast-Track” with the solution shared here to Dominate Your Market Now and move to the Head of the Pack today; just Reply to my email with any questions you have. I will email you full program information, schedule a time to answer your questions, and show you how to get started building a Market Dominating presence for your Practice now.
“All compensation in life is in direct proportion to the value we provide to others" |